I've been a savvy shopper and managed to get my kids several Fisher-Price Little People items for an average of half the retail price. These are some of my daughter's favorite toys and have been for years, and my son enjoys them too.
My latest scores included the following, both about $6 on Amazon instead of the retail price of $17.99. The SUV was a Lightning Deal in toys and is now a little more but still far below retail. And the tractor set has been deeply discounted for days!